3rd Membership Meeting Report

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Here is the president’s summary for our 3rd membership meeting. The WebEx video recorded differently than last time, so look for the WebEx link of the meeting this weekend on the intranet portion of the website.

Current open club positions:

Applications for these positions are on the website in the members section, http://gema.business.uconn.edu/intranet/. You have to be a GEMA member to apply for these positions.

VP of Communications Hartford GBLC

  • Communicates via email and phone with other club leadership on a regular and as needed basis
  • Maintains both the Husky and the Google calendars
  • Arranges meeting spaces, times, equipment for their respective campus
  • Focuses on communicating any administrative and membership feedback to the club President(s) to improve communication and effectiveness of the club
  • Posts flyers in appropriate and effective areas on their campus
  • Assists with creative suggestions and feedback collection and evaluation from club members
  • Proposes and allocates the writing of blog topics
  • Helps to plan and schedule (on a top level) club meetings, events, and other activities
  • Attends classes at their assigned campus at least once per week or is willing to visit the campus as needed

VP of Communications Stamford

  • Communicates via email and phone with other club leadership on a regular and as needed basis
  • Maintains both the Husky and the Google calendars
  • Arranges meeting spaces, times, equipment for their respective campus
  • Focuses on communicating any administrative and membership feedback to the club President(s) to improve communication and effectiveness of the club
  • Posts flyers in appropriate and effective areas on their campus
  • Assists with creative suggestions and feedback collection and evaluation from club members
  • Proposes and allocates the writing of blog topics
  • Helps to plan and schedule (on a top level) club meetings, events, and other activities
  • Attends classes at their assigned campus at least once per week or is willing to visit the campus as needed

VP of Sports

  • -Communicates via email and phone with other club leadership on a regular and as needed basis
  • -Serves as a point of contact for organizing treks to sports-related businesses
  • -Liaises with the UConn athletic production department
  • -Proposes and allocates the writing of blog topics
  • -Helps to plan and schedule (on a top level) club treks, speakers, and workshops around sports topics

VP of Outreach

  • Communicates via email and phone with other club leadership on a regular and as needed basis
  • Establish relationship with various school of business and UConn alumni offices and staff
  • Contact alumni in the entertainment and media space to gauge interest in giving back to the School of Business through GEMA events
  • Establishes database to track alumni connections with the guidance of the club officers
  • Proposes and allocates the writing of blog topics on alumni successes
  • Helps to plan and schedule (on a top level) club speakers
  • Attends classes at their assigned campus at least once per week or is willing to visit the campus as needed

VP of Digital Strategy

  • Communicates via email and phone with other club leadership on a regular and as needed basis
  • Leads the creative teams and directs project completion in line with GEMA goals
  • Creates and executes the digital marketing strategy and content distribution plan for GEMA via any and all appropriate vehicles in order to build brand awareness and achieve key marketing objectives. This includes but is not limited to: web sites, e-mail, mobile, and social media.
  • Provides leadership and strategic direction for all website activities including structure, content, features, communications and policies
  • Develops design concepts that furthers GEMA’s brand identity and leadership position in the School of Business and across UConn
  • Maintains consistency over the quality and delivery of GEMA’s output thru ongoing review and feedback of all creative deliverables and timelines
  • Analyzes Google Analytics and other platforms to gauge reach, performance, and success of the digital initiatives
  • Anticipates the future direction of the entertainment and media industry using both research and insight, and brings GEMA’s digital strategy into alignment

Brief overview of our new UConn-based website:

http://gema.business.uconn.edu

Members have an intranet site at http://gema.business.uconn.edu/intranet/. There is now link to it on the main navigation menu. We will have member profiles setup this coming weekend with instructions on how to fill out your profile so that others may see it. Since our club is across multiple campuses, it’s a great opportunity to introduce yourself to your fellow club members through your profile.

The new club email is also up and running. You may direct of your inquiries to Pete or Susan directly, but you can also now send them to gema@business.uconn.edu.

Blogging & Digital Marketing Strategy

Every member can contribute to the blog. Digital Marketing Strategy tactics testing and implementation. Both contributions are great resume items for club involvement.

Social Media:

We have a club presence on some social media platforms and will certainly take suggestions for additions.

Facebook: https://www.facebook.com/uconngema

LinkedIn: https://www.linkedin.com/groups/8477105

MBA MEC Feedback Project

Guanwei “Rachel” Tao is leading the feedback project for the MBA MEC 2016 Conference – April 8th 2016 http://www.mbamec.com. Her proposal to be presented to the Assistant Dean is ready to go and will be pitched next week. We hope to fully fund everyone attending the conference and, if there’s enough interest, to reserve a bus to take us there for the day. It is a single day event, so we’ll leave in the morning and be back late at night to the Hartford GBLC, stopping by the Stamford campus along the way.

Alumni Outreach & Directory Project

It’s just a spreadsheet of potential contacts and speakers now, but the foundation has been laid for our new VP of Outreach position. Please contact Pete directly to hop on board this project. It’s a large effort, but has the potential to substantially increase job placement in the entertainment and media industries through our alumni who already hold those positions

Storytelling Workshop Announcement

On March 24th, we’ll be holding a storytelling workshop and hold a brief membership meeting afterwards. The GFA (Graduate Finance Association) is planning an improv presentation event for April 1st. This workshop will walk you through storytelling structure for different amounts of time. You’ll learn the building blocks to a good story, no matter how much time you’re given to tell it.

The location is still to be determined. One other option is to hold one at the Hartford GBLC on the 24th and repeat the event in Stamford on the 25th. Email us if you are interested in attending this event.

Guest Speakers

We ask that all members send a guest speaker wishlist of 5 people they would like to hear from in the entertainment and media space. We’ll be setting up guest speakers through electronic and in-person conversations. Please submit your guest speaker requests by the end of Spring Break so we can get moving on this front.

Filmmaking Equipment

Several members have expressed interest in documentary filmmaking and making equipment available within the school to document our work in school, create documentary project proof-of-concept pieces, as well as for GEMA projects or to record speakers who join us. Susan and Pete would offer workshops to teach GEMA members how to use this equipment. Right now, we’re collecting member project pitches (one paragraph) to justify acquisition of the equipment to the administration. If this happens to be something you’ve been waiting for, let us know!